our founder, Essie Weirgarten,
in pursuit of one goal-
jets off to Vegas with her first 12 unconventional nail polish colors. her originals included 'blanc,' 'bordeaux,' and 'baby's breath' - timeless shades still in the collection today.
essie's first top coat and base coat launch, with a steady introduction of additional treatments and solutions to follow.
celebrated actress, comedian and Tonight Show host Joan Rivers announces she is wearing "jelly apple."
the iconic essie square bottle makes it debut, housing some of the most coveted polish shades.
the queen of England's hairdresser sends Essie a letter requesting 'ballet slippers" -the only color Her Majesty would wear.
Allure Magazine's first "Best of Beauty Awards" recognizes essie for Best Nail Polish Colors. essie continues to garner prestigious industry, fashion, and beauty awards worldwide.
born in the salon and with a professional spa equity, essie expands into the line of essiespa treatments, lotions and nail care systems.
essie partners for some unique polishes with Universal Studios , J Crew, Rock & Republic, Mercedes-Benz Fashion Week, and Judith Ripka
the classically sheer "allure" polish is chosen for the soon-to-be royal nuptials in the United Kingdom.
essie continues to expand worldwide into retailers, beginning ign with its launch sales in Europe.
'bikini so teeny' becomes the number one selling trend nail color of all time.
essie welcomes fashion designer, Rebecca Minkoff as the nail brand's Global Color Designer
celebrating 35 years of essie, the brand opens its color vault by reintroducing six cult favorite shades, inlcuding 'starry starry night'
essie introduces its award winning gel couture collection. with a full palette of longwear shades, gel couture is an easy 2-step system of color + top coat for a gel like shine and
lust-worthy color
ever wonder who names your favorite essie shades? essie introduces the "naming department at essie" Youtube series, giving an inside glimpse into the magic behind our witty polishes.
essie breaks into the color + care category with its new TREAT, LOVE, & COLOR shades. the brands first 1-step advanced care system in perfect essie shades strengthens nails in just one week.
